SingTel-backed TubeMogul, developer of a platform that helps companies to brand themselves through online videos, could raise up to $75m when it floats.

TubeMogul, a US-based developer of digital branding software, has filed for an initial public offering that could raise up to $75m.

Founded in 2006, TubeMogul has created a platform for digital branding that allows users to unify their video marketing across the web. It has raised $45m in funding since then including a $10m Asian expansion round in May 2013 from SingTel Innov8, the corporate venturing arm of Singapore-based telecom company SingTel, along with venture capital firms Trinity Ventures, Foundation…