The content discovery company has now raised almost $160m in total, after securing Comcast, Yahoo Japan, Groupe Arnault and Advance Publications as new investors.

US-based content discovery platform Taboola closed a $117m series E round yesterday which included media company Advance Publications, internet company Yahoo Japan, cable operator Comcast and consumer goods provider Groupe Arnault.

The round was led by Fidelity Management and Research Company, the investment adviser for financial services firm Fidelity’s family of mutual funds, and also featured Marker, Steadfast Capital and Carlo De Benedetti, chairman of conglomerate Gruppo Editoriale L’Espresso.

Taboola has created a platform that powers content discovery recommendations on…