Keynote presentation by David Lawson, open innovation manager at Procter and Gamble.
James Mawson: It now gives me great pleasure to introduce this first keynote of the afternoon. David Lawson is probably one of the more visionary practitioners of open innovation; he works for one of the world’s largest consumer goods companies – Procter & Gamble, whose products you no doubt use hundreds of times a day; you see their advertising indirectly or directly even more times – so it gives me great pleasure that David has come all the way from…
