East Anglia spinout Spectral Edge partners electronics firm STMicroelectronics on colour blind TV.
Spectral Edge, an East Anglia University spinout developing colour blind television, is working with electronics firm STMicroelectronics (STM) to deploy its technology.
STM is integrating it into its set top box, allowing manufacturers to utilise the technology easily. The two will now be demonstrating the technology in Amsterdam this week.
Christopher Cytera, managing director of Spectral Edge said: “Over 250 million people around the world, including eight per cent of men, suffer some form of colour-deficient vision. This is a particular frustration when they want to watch TV with family and friends. The combination of our patented Eyeteq image enhancement technology and STMicroelectronics’ widely used set-top-box platforms provides the perfect solution, transforming the viewing experience while enabling operators to differentiate themselves and add new subscribers by delivering content to this large demographic group.”