Sony Pictures Television, the TV production division of Sony, has paid a reported $100m for a 51% stake in the Latin America-focused digital advertising network.
Electronics and entertainment conglomerate Sony’s television production subsidiary, Sony Pictures Television (SPT), agreed on Wednesday to acquire a stake in US-based digital marketing company Internet Media Services (IMS).
SPT paid “in the neighbourhood” of $100m for a 51% stake in IMS, a source familiar with the deal told Variety.
Although it is headquartered in Miami, IMS operates one of the largest digital advertising sales and media buying businesses in Latin America. It claims to be the biggest independent digital ad…
