Digital media company Bytedance has agreed $3bn in a round set to be led by SoftBank that will reportedly value it at $75bn.

China-based digital media company Bytedance has agreed to raise $3bn from investors including telecommunications group SoftBank at a $75bn valuation, Forbes reported yesterday, citing a person familiar with the matter.

Growth equity firm General Atlantic and investment firms KKR and Primavera Capital Group also took part in the round. A source told Bloomberg that SoftBank had intended to invest $1.8bn in the round, depending on whether secondary shares were available.

Bytedance’s best known property is news aggregation app Toutiao, which…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.