Stanford University’s Daper fund yesterday took part in an $8.5m series A funding round for US-based social media management startup Soci.

The round was co-led by VC firms Vertical Venture and Grayhawk Capital. Venture funds Peninsula Ventures and Tallwave Capital also participated.

Founded in 2012, Soci has developed a social media management service, allowing businesses and agencies to run large-scale campaigns across multiple social media accounts and services, with the ability to identify social content succeeding with target…