Intel, Advance Publications and Adobe are all set to exit customer management software provider Gigya, which had raised more than $100m in funding.

Enterprise software provider SAP agreed on Sunday to acquire US-based customer management platform Gigya in a deal that will enable chipmaker Intel, software provider Adobe and media group Advance Publications to exit.

SAP will pay $350m for the company, which had disclosed approximately $104m in funding, sources told TechCrunch. It was valued at $250m in its last round, in 2014, according to analytics firm Zirra.

Founded in 2006, Gigya has developed a customer identity management platform that helps businesses register…