RTL picks out StyleHaul for $107m investment

Nov 5, 2014 • Robert Lavine

Bertelsmann was among the existing investors as the entertainment group upped its stake in fashion video network StyleHaul to 93.6%.

Germany-based media and RTL Group agreed on Monday to acquire a controlling stake in US-based online fashion video network StyleHaul for $107m.

Founded in 2011, StyleHaul runs what it claims is the largest fashion and beauty network on YouTube. The deal valued the company at $151.4m, increasing RTL’s stake from 22.6% to 93.6%.

RTL picked up its original stake for $6m in May 2013, three months after StyleHaul closed a $6.5m series B round featuring RTL’s parent company Bertelsmann, which…

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