The transaction marketing platform has secured fresh capital from investors including media company Time, boosting its total funding to more than $23m.

US-based transaction marketing platform Rokt completed a $15m series B round on Wednesday that included media group Time.

Fund manager Moelis Australia Asset Management, a unit of investment bank Moelis and Company, led the round, which also featured existing backers including investment firm Square Peg Capital and angel investors John Ho, Lachlan Murdoch and Greg Roebuck.

Founded in Australia in 2010, Rokt has built a platform that links advertisers to customers when they have made an online or…