SoftBank has exited online lingerie retailer True&Co through an acquisition by apparel group PVH, five years after it invested as part of a $2m round.
Apparel manufacturer PVH has agreed to acquire US-based lingerie e-commerce company True&Co for an undisclosed amount, providing an exit for telecommunications and internet group SoftBank.
Founded in 2012, True&Co runs an e-commerce platform that sells bras to women, matching them with products based not only on measurements but on the answers to a proprietary fit quiz that form part of more than 130 million data points it has on 5 million customers.
SoftBank took part in the company’s $2m seed…
