The smartwatch developer will distribute the cash among promising projects that incorporate technology into watch straps.

US-based wearable technology provider Pebble has pledged $1m to a fund for startups developing and commercialising smart straps for its smartwatch, Techcrunch reported on Thursday.

Pebble raised $19.5m on crowdfunding site Kickstarter for its second-generation Pebble Time smartwatch last month. The watch is set to go on sale for $199 later this year, and could synchronise with Apple’s iPhone and the Android smartphone.

The company, which raised $10.3m in a 2012 Kickstarter campaign for its first watch, plans to monitor…