Office products retailer Poppin has secured the money in a Fifth Third-backed series C round that will be used to further develop its technology.

US-based online office supplies retailer Poppin has raised $17m in a series C round featuring Fifth Third Capital Holdings, the venture investment arm of Fifth Third Financial Corporation.

Venture capital firms West Capital Advisors, Shasta Ventures and First Round Capital, and investment firm Burch Creative Capital, which is led by Poppin founder Christopher Burch, also participated in the round. 

Poppin’s aim is to furnish office spaces with bright and affordable décor and accessories, which are sold direct to customers via…