Dunan Group subsidiary CrestValue Capital led the virtual reality technology startup's series A round, which also included SM Entertainment.

Oben, a US-based developer of artificial intelligence (AI) technology for virtual reality applications, has completed a $7.7m series A round led by CrestValue Capital, an investment subsidiary of conglomerate Dunan Group.

Dream Maker Entertainment, a subsidiary of entertainment provider SM Entertainment, also took part in the round, as did Cybernaut Westlake Partners, Third Wave Digital, Idealab, angel investor Gordon Cheng and Leaguer Venture Investment, the VC vehicle for Research Institute of Tsinghua University in Shenzhen.

Founded in 2014, Oben is…