Google Ventures-backed paid search advertising company Trada has ceased trading and advised its customers on other companies to use.
Trada, a US-based company managing paid advertising on search engines, that is backed by internet company Google’s corporate venturing subsidiary Google Ventures, has ceased trading.
In a statement on Trada’s website, Matt Harada, chief executive of the company, said that the company had become unable to pay its creditors who have rights to all of Trada’s assets.
Google Ventures first invested in Trada’s $5.8m series C round in July 2010 and again in its $9m series D round in January…
