Nielsen has bought Nielsen Innovate graduate vBrand and will integrate the company's sport sponsorship tracking technology into its sports media offering.
Media data provider Nielsen has acquired one of its portfolio companies, vBrand, the Israel-based creator of a data analytics platform for sports media, for an undisclosed amount.
The deal means vBrand and its machine learning technology, which uses image recognition to track the impact and reach of sports sponsorship across television and online media, will be incorporated into Nielsen’s sports division, Nielsen Sports.
The company is a graduate of Nielsen’s incubator, Nielsen Innovate, which the corporate launched in Israel in…
