Corporate-backed firm Idinvest Partners has led the latest round closed by NGData, which uses big data analytics to create personalised customer experiences.

Idinvest Partners, the private equity firm backed by media company Lagardère, insurance provider Allianz and state-backed fund BPIfrance, led a $10.2m series B round for US-based big data analytics provider NGData on Wednesday.

The round also featured Pamica, which acts as entrepreneur Michel Akkermans’ investment vehicle, as well as Capricorn Venture Partners, Nausicaa Ventures, SmartFin Capital and assorted angel investors.

NGData’s platform, Lily Enterprise, uses big data analytics to create detailed profiles of customers in real-time. These profiles can then…