Dentsu was among the backers of a $20m series E round for NewsCred, which has now raised more than $100m from investors also including Verizon and Digital First Media.
US-based enterprise content marketing platform NewsCred yesterday picked up $20m in a series E round that featured advertising and public relations services provider Dentsu.
InterWest Partners led the round, which also included Escalate Capital Partners, FTV Capital, Mayfield Fund, FirstMark Capital and Greycroft.
Founded in 2008, NewsCred’s platform connects companies with freelance writers to ideate, plan, govern and measure marketing campaigns and support content. The company has undergone several pivots over the years, having started out as a credibility-ranking tool…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
