The media company is reportedly in talks to invest $250m in Buzzfeed at a $1.5bn valuation, while Vox would receive funding at an $850m valuation.

Media company NBCUniversal is nearing a $250m investment in online media company Buzzfeed and a similarly large investment in another online media site, Vox Media, Re/code reported yesterday.

The Buzzfeed investment would value the company at $1.5bn, a sizeable leap from the $850m valuation at which venture capital firm Andreessen Horowitz invested $50m in August 2014.

Media and entertainment group The Walt Disney Company reportedly entered talks to acquire Buzzfeed in April 2014 but was unwilling to meet its $1bn…