Intel Capital has returned to take part in the online marketing technology developer's latest round, seven years after backing its series B.

US-based customer engagement technology provider Movable Ink received $30m on Tuesday in a series C round that included Intel Capital, the corporate venturing arm of semiconductor manufacturer Intel.

The round also included contributions from venture capital firm Contour Venture Partners and Silver Lake Waterman, a growth capital subsidiary of private equity group Silver Lake.

Founded in 2010, Movable Ink has developed a visual digital marketing tool for multiple platforms including email, web and mobile devices. The software uses data collected…

Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.