Ping An Ventures led the social e-commerce company's latest round, and it has now raised more than $410m in total from investors also including IDG and Bertelsmann.

Ping An Ventures, the corporate venturing arm of insurance group Ping An, has led a $200m funding round for China-based social e-commerce platform Mogujie, China Money Network reported today.

The round also included private equity and venture capital firm Tiantu Capital, according to local media reports.

Founded in 2011, Mogujie operates a social media site and app aimed at women that leverages its user base to sell consumer items. It intends to use the funding to enhance its product range…