Ally Financial has once again invested in Hearst Ventures-backed video streaming technology provider MobiTV, which has now raised about $215m in total.

MobiTV, a US-based online television streaming platform operator that counts media group Hearst as an investor, has secured more than $50m in funding from investors including financial services provider Ally Financial.

Private equity firm Oak Investment Partners and real estate investment firm Cedar Grove Partners also contributed to the round.

MobiTV has developed a cloud-hosted, customisable software engine called Connect which is used by paid TV broadcasters to stream subscription video content, meaning their revenue and visibility is protected as…