Oracle has agreed to acquire Moat, which had raised $67m since 2010 from backers including SoftBank Capital, for a reported $850m.
Computing technology supplier Oracle agreed on Tuesday to acquire US-based digital advertising data software provider Moat in a deal that will allow telecommunications and internet company SoftBank to exit.
Oracle is set to pay more than $850m for the company, according to Recode, which cited a person familiar with the deal.
Moat has developed software that provides brand advertisers and premium publishers with details information and analytics for online advertising.
Post-acquisition, the company will continue to operate as an independent…