The Time Warner and Tribune Media-backed digital media property is reportedly exploring a possible sale but maintains it is merely looking to raise new funding.

Mashable, the US-based online media company backed by media groups Time Warner and Tribune, is considering selling part or all of the company, Bloomberg reported on Tuesday, citing people with knowledge of the matter.

Founded in 2005, Mashable operates an online media property that focuses on digital culture, technology and online entertainment coverage. Like many digital media companies, it began as a primarily text-based entity before expanding significantly into video content.

Mashable, which was valued at $250m in April this…