The advertising agency has set up Zoomworks Ventures to back marketing and advertising technology startups and has already made its first three investments.
US-based advertising services provider Marketing Architects has launched a corporate venture capital subsidiary called Zoomworks Ventures which will target developers of media, advertising and marketing technologies.
Zoomworks will provide entrepreneurs with capital and mentoring based on Marketing Architects’ innovation know-how in a bid to disrupt the business-to-business and consumer marketing space.
Founded in 1997, Marketing Architects specialises in self-funded television marketing campaigns, helping customers access affordable advertising options.
Steve Lubin, the company’s vice-president of corporate development, will oversee Zoomworks as…
