Hair colouring supplier Madison Reed, which is backed by Comcast and JF Shea, is pursuing a multi-channel distribution strategy and has now racked up $121m in capital altogether.

US-based hair colouring product supplier Madison Reed received $51m on Tuesday in a series D round that included Comcast Ventures, the corporate venturing arm of mass media group Comcast.

Venture capital firms Norwest Venture Partners (NVP) and True Ventures co-led the round, which also featured growth equity firm Meaningful Partners.

Founded in 2013, Madison Reed produces hair colouring products marketed to beauty salons and consumers as luxury products which lack harsh ingredients such as ammonia. It also offers an online…