Corporate-backed Kamcord is to sunset its livestreaming and social media apps as 12 members of its team join Lyft, having previously raised $35m.

Kamcord, a US-based livestreaming app developer backed by corporates including media group Time Warner and internet company Tencent, will close, with most of its team joining ride hailing platform Lyft.

Lyft has not acquired Kamcord outright or any of its technology, but will take on 12 members of its 15-person team including co-founders Aditya Rathnam and Kevin Wang, according to VentureBeat.

Founded in 2012, Kamcord began life as a social media platform for users to record and share mobile gameplay,…