Google and The Chernin Group have joined the backers of Lost My Name, which produces personalised books for children.

Lost My Name, a UK-based company that creates personalised books for children, raised $9m from diversified internet company Google and digital media company The Chernin Group today.

Google, which invested in the round through its Google Ventures subsidiary, and Chernin were joined by venture capital firm Greycroft Partners, boutique investment bank Allen & Company and angel investor Cris Conde.

Founded in 2013, Lost My Name uses algorithms to produce children’s books in which the content is based on the recipient’s…