The deal provided an exit to Lookup shareholders including DeNA and MKS, and the startup will continue to develop its local retail-focused messaging platform post-acquisition.
Lookup, an India-based messaging platform backed by e-commerce company DeNA, has been acquired by NowFloats, a company which helps businesses increase their online discoverability, YourStory reported on Monday.
Lookup’s investors also include precious metal trading company MKS Switzerland and Global Founders Capital, an investment fund affiliated with e-commerce group Rocket Internet, as well as Catamaran Ventures, Khosla Impact Fund and assorted angel investors.
Financial terms have not been disclosed. Lookup’s core team will join NowFloats and will continue to develop…
