Sapphire Ventures, the venture firm backed by software producer SAP, led the $35m round, which took the mobile analytics company's total funding to $60m.
Localytics, a US-based mobile analytics provider and alumnus of IBM SmartCamp, attracted $35m yesterday in a series D round led by Sapphire Ventures, a corporate venturing affiliate of software producer SAP.
Investment firm Foundation Capital and venture capital firm Polaris Partners also participated in the round.
Localytics has developed an app marketing and analytics platform that enables companies to run personalised marketing campaigns in an app with the aim of increasing customer loyalty. It is currently used in more than…
