Alphabet and Campbell Soup-backed Juicero has shut down, offering refunds to its customers.
Juicero, a US-based organic juice company backed by food producer Campbell’s Soup Company and diversified conglomerate Alphabet, wound up its operations on Friday.
Founded in 2013, Juicero developed a cold juicing system that squeezes sealed packs of raw organic ingredients in a juicing press. The device requires an internet connection to ensure ingredients are still within their best before date.
The company struggled to recover from reports by Bloomberg in April 2017 that the press, initially sold at $699 but…
