JD.com's financial services arm has announced a consumer-focused venture capital fund called Qianshu Capital that will invest at seed or series A stage.

JD Finance, the financial services arm of China-based e-commerce firm JD.com, has formally launched a strategic venture capital fund called Qianshu Capital, China Money Network reported today.

The unit will take minority stakes in domestic startups looking to meet consumer demand, and will invest at seed and series A stage. JD has not revealed the size of the fund or how much it will typically provide at a time.

Qianshu Capital is already active and its portfolio companies so far…