The IDG-backed on-demand massage service has closed its third funding round in just over a year and the second to be led by private equity firm Riverside.
Soothe, a US-based on-demand massage service provider backed by media company International Data Group, closed a $35m funding round led by private equity firm Riverside Company yesterday.
Founded in 2013, Soothe operates a service that is used to book licensed and vetted massage therapists for at-home massages the same day. It offers a variety of techniques including Swedish, deep tissue and couples massage.
The company, which is active in 22 North American cities, plans to use the funding to launch…
