The corporate-backed video streaming site says it terminated the sale because of the business's "unique and compelling strategic value to each of its owners".

Hulu, a video streaming site backed by Rupert Murdoch-owned media company News Corporation, US-based entertainment company Walt Disney, and US-based media specialist buyout firm Providence Equity Partners on Thursday pulled its sale process. 

Hulu had attracted interest from bidders including US-based bookseller Amazon, US-based media and entertainment company Dish Network, and US-based search engines Google and  Yahoo, according to news provider Financial Times.

The company said in a statement: "Since Hulu holds a unique and…