The social media management platform has created a $5m vehicle dubbed Hootsuite Integration Fund to support developers building apps on its platform.

Canada-based social media management platform Hootsuite has launched a $5m fund to invest in entrepreneurs developing apps on top of its platform.

Hootsuite Integration Fund will operate alongside a newly created partner portal aimed at enterprise users that offers full access to Hootsuite’s development tools, a dedicated blog and technical support.

Hootsuite operates a platform that enables businesses to manage their social media presence on services such as Twitter and Instagram.

Entrepreneurs funded by the scheme will also benefit from…