The Hearst-backed social media tools developer has raised $250m to date, but could wait another two years before looking to go public.
Hootsuite, a Canada-based social media tools provider backed by media corporation Hearst, has revealed it is considering launching an initial public offering in the next 18 to 24 months, Bloomberg has reported.
Ryan Holmes, chief executive of Hootsuite, told Bloomberg it is eager to follow in the footsteps of companies like cloud storage provider Box, which went public in a $175m IPO last month at a valuation of $1.67bn.
Hootsuite offers companies a unified dashboard from which to manage their…