Salesforce and WME-backed Heap has boosted its total funding to more than $40m with a $27m series B round co-led by Menlo Ventures and New Enterprise Associates.

Heap, a US-based, corporate-backed analytics platform developer, has received $27m in series B capital from a consortium co-led by venture capital firms Menlo Ventures and New Enterprise Associates (NEA).

VC fund Initialized Capital and venture firm Pear VC also contributed to the round, which increased Heap’s total funding to $40m.

Founded in 2013, Heap has built an analytics platform that automatically collects information on user interaction in apps and on websites. The data can be used across a client’s departments,…