Proceeds from open-source commerce software developer Reaction Commerce's GV-led series A round will be used for hiring and product development.

US-based e-commerce software developer Reaction Commerce has closed an $8.5m series A round led by GV, a corporate venture capital subsidiary of internet and technology conglomerate Alphabet.

Venture capital firms Female Founders Fund, CrossCut Ventures and Double M Partners also contributed to the round, as did angel investor Joanne Wilson. The latter three had previously taken part in Reaction’s $2.7m seed round in October 2016.

Reaction has developed an open-source commerce platform that includes inventory management, merchandising tools, order processing and…