GigaOm's addition of Guardian Media Group to its shareholders adds a second venerable European publisher to its register alongsider Reed Elsevier's corporate venturing unit.
Six-year-old US-based technology media company GigaOm found itself with a second veteran media company as a backer after a spot of deal-making last week. The news provider snapped up PaidContent, another media company, from UK-based Guardian Media Group. The deal marks a classic marriage of old and new, which is so common in corporate venturing.
It sees the Guardian keep a minority stake and have an observer seat on GigaOm’s board. The newspaper group which stretches back to the 19th…
