FullStory engages with corporates for $32m

Apr 26, 2019 • Jack Hammond

GV, Salesforce Ventures and Dell Technologies Capital backed a Stripes-led round that increased the customer engagement analytics platform's overall funding to $59m.

US-based customer web analytics platform developer FullStory secured $32m yesterday in a series C round that included internet and technology conglomerate Alphabet, enterprise software producer Salesforce and computing equipment maker Dell.

Investment firm Stripes led the round, which also featured venture capital firm Kleiner Perkins, while Alphabet, Dell and Salesforce invested through their GV, Dell Technologies Capital and Salesforce Ventures subsidiaries respectively.

Founded in 2014, FullStory provides software that helps companies monitor, analyse and track the digital experiences of their…

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