ForceManager, the creator of an artificial intelligence-based field marketing assistant, has raised cash in an Axa Strategic Ventures-led round.
Axa Strategic Ventures, the corporate venturing arm of insurance firm Axa, has led the $12m series B round for Spain-based sales assistance app developer ForceManager, EU Startups reported on Wednesday.
Financial services firm Banco Sabadell also participated in the round, as did venture capital firm Nauta Capital and investment firms SIE and Histemi Investments.
Founded in 2011, ForceManager offers an artificial intelligence-based app for field marketing personnel that are conducting sales outside the office. The service includes geolocation tools to…
