Internet and telecoms conglomerate SoftBank, through its $93bn Vision Fund, has led a $1bn funding round in US-based sports e-commerce platform Fanatics, TechCrunch reported today.

The round, first rumoured a month ago, also included sports bodies National Football League (NFL) and Major League Baseball (MLB).

While a valuation has not been confirmed, Reuters put the figure at $4.5bn. Michael Rubin, executive chairman of Fanatics, told TechCrunch his company had sought a higher valuation than they were given but SoftBank…