ECommera, a UK-based retail cloud software company, has raised $41m series C funding round led by Dawn Capital together with West Coast Capital, Frog Capital, ePlanet Capital, UK-based advertising agency WPP and new investor Wti.

The funding will be used to advance eCommera’s “Decision Intelligent Commerce” solution, which combines big data predictive analytics with online, mobile and operational software.

Andrew McGregor, CEO of eCommera, said: “We are supported by an investment group that understands the power of data in solving…