Providence Equity Partners has made a majority investment in DoubleVerify, which last raised $33m in 2011 and whose shareholders included Comcast affiliate Genacast.
DoubleVerify, a US-based digital media measurement software provider backed by mass media company Comcast’s investment affiliate Genacast, has received a majority investment from Providence Equity Partners.
Financial terms of the transaction have not been disclosed. The management team under the leadership of chief executive and president Wayne Gattinella will remain with the business.
Laura Desmond, former chief revenue officer of advertising group Publicis, has been appointed as lead director of DoubleVerify’s board of directors as part of the deal.
David…
