Binance has appointed chief marketing officer and co-founder Yi He as the new head of its incubator and venture unit as it looks to overcome turbulence in the Web3 market.

Co-founder and chief marketing officer Yi He took the reins at cryptocurrency exchange Binance’s $7.5bn Binance Labs subsidiary yesterday in the midst of an increasingly hostile market for its startups.

Binance Labs has operated as the strategic investment and incubator arm of the company since 2018 and its portfolio companies have experienced considerable growth, but He will have to battle against a downward trend in the crypto market.

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.