Walkbase, a Finland-based marketing optimization platform for brick & mortar retailers, has announced a €3m ($4.1m) series A round investment led by SBT Venture Capital, the venture arm of the Russian national savings bank Sberbank. Olli-Pekka Kallasvuo, former CEO of Nokia, also participated in the round.
Walkbase will invest the funds in “strengthening its sales, marketing and customer-insight teams, as well as accelerating its growth strategy” in Europe, the Middle East, Africa and Russia.
Walkbase has developed a platform to measure, understand and optimize the omni-channel customer experience, where smartphone-enabled shoppers jump between online and offline channels.
Special sensors installed at the retailer’s premises – the key hardware component of Walkbase’s project – are said to capture signals transmitted from any WiFi-enabled gadget that shoppers have with them while they walk around inside or near the store. The retailer can then tap into the…
