The petsitting service, which received $300m from SoftBank Vision Fund at a $650m valuation last year, is considering selling itself to Petco.

Wag, a US-based petsitting service backed by telecommunications and internet conglomerate SoftBank’s Vision Fund, is considering selling its business, Recode reported on Monday.

The company has opened discussions with pet food and supplies retailer Petco following the formation of a strategic partnership agreement earlier this year that made Wag’s offering available to Petco customers.

Wag has also approached competitor Rover, over an acquisition, but that deal is not expected to go ahead. Petco has been an investor in Rover

Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.