GV is set to exit customer data management platform Segment in an all-share deal that more than doubles its valuation from 18 months ago.
Enterprise communication software producer Twilio agreed today to acquire US-based customer data platform developer Segment for $3.2bn in shares, enabling internet and technology group Alphabet’s GV subsidiary to exit.
Founded in 2012, Segment has built a software platform that allows users to standardise and unify the collection and management of customer data so it can be efficiently channelled into other parts of the company.
Twilio will pay for the deal entirely through common stock, and the valuation is more than…
