Sinclair Digital joined an affiliate of MediaMath to back in-car interactive content provider Octopus Interactive, which is aiming to enhance its advertising technology.
Octopus Interactive, a US-based provider of interactive content displays for ride-hailing vehicles, has collected $10.3m from investors led by Sinclair Digital, a division of mass media firm Sinclair Broadcast Group, TechCrunch has reported.
MathCapital, an investment firm and affiliate of programmatic advertising technology company MediaMath, also took part in the round.
Octopus supplies taxi drivers with computer tablets for their passengers to use during their journey, providing free-to-view weather reports and advertisements along with the option of playing cash prize…
