The pay-as-you go consumer product supplier has raised $14m in series A funding from investors including Samsung Next alongside more than $29m in debt.

Grover, the Germany-based operator of a pay-as-you-go subscription service for consumer products, has raised €37m ($43.3m) in debt and equity financing from investors including for consumer electronics producer Samsung, TechCrunch reported today.

The equity portion consisted of $14m in series A funding from backers including Samsung unit Samsung Next and financial services firms Varengold Bank and Commerzbank, the latter through its Main Incubator unit.

Venture capital firm Circularity Capital led the round, which also featured Global Founders Capital (GFC), Hannover…